Your Culture Really is Your Brand

Published by adil in UX 1 comment

Tweet I read an interesting article titled “Brand Is Culture, Culture Is Brand”, which examined the relationship between the Human Resources and Marketing departments in an organization.  The premise of the piece is that, in the new paradigm of business, these two functions are intrinsically interlinked. I agree with many of the author’s points, and this is a principle I’ve always tried to employ in the businesses of which I am lucky enough to be → Read More