#SXSWi — Hardcore vs. Casual games and gamers

Published by adil in Creative, Product Management 3 comments

I’m in an interesting talk at South by Southwest Interactive (2012) put on by Jack Buser and Scott Rohde (from PlayStation). I figure it makes sense to write a few live thoughts as I’m listening since it’s turning into a pretty lively discussion. This may be the only way that I’ll be able to keep up with the rapid-fire conversation. Some interesting threads of conversation that I’m hearing so far: (Hard)core games — these games → Read More

The new hardcore gamer…

Published by adil in E-Commerce Reply

I am currently at the Rise of Social Commerce conference here in Palo Alto.  I was just listening to a talk by Manny Anekal, the Director of Brand Advertising over at Zynga.  He said something that really struck me.  He said that the hardcore gamer is being redefined. This is near and dear to my heart because I consider myself one of the ‘hardcore gamers of the old guard.’  It’s something I take pride in, actually. → Read More