Mar
#SXSWi — How to get users addicted to your content
Published by adil in Product Management, UX Reply
Tweet I love addiction; perhaps because I have a very addictive personality. As such, I was drawn to the talk here at South by Southwest by @taraattrulia about engineering addiction. She’s going pretty fast, so I will. Starting out with the definition of addiction. Addiction does not have to be negative. You want people to have a positive association with the addictive experience; not something they are ashamed of. Recommends the book Lovemarks by Kevin Roberts. → Read More

