Tweet I love addiction; perhaps because I have a very addictive personality.  As such, I was drawn to the talk here at South by Southwest by @taraattrulia about engineering addiction.  She’s going pretty fast, so I will. Starting out with the definition of addiction.  Addiction does not have to be negative.  You want people to have a positive association with the addictive experience; not something they are ashamed of. Recommends the book Lovemarks by Kevin Roberts. → Read More